UI and visual design leader specializing in product interfaces, design systems, and digital experiences for SaaS, web, and marketing platforms. Builds scalable design standards and collaborates across design, development, and marketing teams.
Clients across the US, UK, Europe, Middle East, Canada and Australia
Led end-to-end UX/UI design for an AI search platform — restructuring discovery workflows, improving search relevance, and building a scalable design system for multi-language support.
Led brand, marketing site, product UI and dashboard for a real-time API delivery network — making a deeply technical infrastructure product clear and approachable for developers.
A complete brand identity for a modern fashion boutique — one ownable logo concept carried across color, typography, a responsive marketing site and a full print system.
Designed the brand and marketing site for a Web3 infrastructure provider — structuring 20+ networks, services, pricing and status into a clear, credible developer-facing experience.
Led the brand and marketing site for an AI and digital-engineering company — built primarily with Claude, then hand-customized and extended into inner pages.
Logo marks, identity explorations and 2D motion studies — personal and unshipped work, where the focus is pure craft.
"When I'm working on a problem, I never think about beauty. But when I'm finished, if the solution is not beautiful, I know it's wrong." — Buckminster Fuller
That idea has stayed with me throughout my design journey.
I'm Shiyon, a UI & Visual Design Lead designing products, enterprise platforms, and digital experiences.
My journey started in web design with a deep love of drawing and visuals. Over time, I've grown into UI systems, branding, and product-focused interface design — working across SaaS, responsive websites, campaigns and frontend-oriented workflows.
I've contributed to 150+ projects across 50+ brands, spanning healthcare, education, AI, ecommerce, finance, and enterprise systems. My experience covers the full design lifecycle — from visual design and frontend collaboration to design systems, team mentoring, and cross-functional product leadership.
I've built long-term partnerships with clients spanning 5–10+ years across the US, UK, Europe, Middle East, Canada and Australia.
What keeps me interested is the balance between clarity and creativity — interfaces that look refined but also feel intuitive, scalable and purposeful.
I enjoy bringing structure and consistency to digital products through thoughtful UI systems, visual communication and collaborative problem-solving with developers, stakeholders and creative teams.
Lately, I'm exploring how AI fits into design workflows — experimenting with tools like Claude to find where they genuinely help, beyond the hype.
Outside work, I enjoy films, music, travel, and exploring how design, technology and business intersect to create meaningful digital experiences.